Consumer Engagement in Virtual Environment through M-Commerce
نویسندگان
چکیده
This paper emphasizes on the more improvised consumer engagement in the C2C relationship through MCommerce. Trust and Satisfaction remain the 2 important factors to develop a good relationship between the consumers .The Mutual Trust lacks between the consumers, so the platform provider has to make the consumers loyalty towards the M-Commerce website. Internet paved the way for recirculation of used books. Therefore, a MCommerce website has been developed to improve the C2C relationship for selling the used / new books. This study reveals the multi-dimensional Concept of Consumer Engagement.
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تاریخ انتشار 2015